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Digital technology as a source of competitive advantage in the tire and auto parts business

David Shaw discusses updates about the Global and Chinese tire markets
June 13, 2024

Digital technology as a source of competitive advantage in the tire and auto parts business

June 12, 2024

We are pleased to share that Mr. Eduardo Minardi, Founder of Minardi Global, will be speaking and facilitating a panel discussion on August 1st, 2024 during the LATIN TYRE & AUTO PARTS EXPO at the Panama Convention Center about “Digital technology to sell more and improve product performance” – how digital technology can be used as a source of competitive advantage in the tire & auto-parts business”

Digital solutions and AI are impacting all processes through the value chain. In the downstream, distributors and retailers are using digital tools not only to sell more but also to help them with customers, promote loyalty, generate cross-selling opportunities, improve efficiency, and optimize marketing and data-driven business decisions.
Some of the advanced digital tools include automating online sales and the supply process, which goes hand in hand with the “digital retail store” and the possibility of working with “just-in-time” logistics.

Smart sensors also provide real-time monitoring and data-driven insights with multiple benefits.

Mr. Minardi will share his views on how these and other tools form part of new digital ecosystems to create new value in the tire and auto parts business.
Some of these tools will be explained in detail during a panel discussion by:

  1. Mr. Gastón Zelerteins, CEO of Alephee: “The impact of online sales and the supply process automation in the Latam tire industry”
  2. Mr. Matías Borges, Managing Director of Bravo Digital Solutions LLC: “The Digital Retail Store is already here and increases sales over 30%”
  3. Mr. Keith Ferry, Founder and CEO of Cerebrum Sensor Technologies: “Advancements in intelligent tire sensing technology

The conferences will be followed by a Q&A session and panel discussionat the Panama Convention Center Thursday August 1, 2024 at 11 AM during the LATIN TYRE & AUTO PARTS EXPO.

To register as a visitor or exhibitor please visit www.latinpartsexpo.com or contact linda@latinexpogroup.com